Billie Eilish Leaps Up The Billboard Charts

Billie Eilish is wrapping the latest leg of her Hit Me Hard and Soft: The Tour. In August, she only has two dates scheduled in Japan, then several weeks off before she picks back up again in the United States for another venture around the country. Excitement seems to be building among her American fans as Eilish’s entire catalog of albums grows in the U.S., and she rises on almost every tally on which she appears.

Hit Me Hard and Soft Lives Inside the Top 40

Of course, Hit Me Hard and Soft is her biggest project at the moment. The Grammy-nominated set is her most recent release, and the one that’s still being promoted by multiple singles.

Hit Me Hard and Soft appears inside the top 40 on every ranking, as it jumps from No. 48 to No. 37 on the Top Album Sales chart. The set can also be found at No. 20 on the Billboard 200, and it almost reconquers the Top Rock & Alternative Albums list as it climbs from No. 3 to the runner-up spot.

Hit Me Hard and Soft is a non-mover on the Top Streaming Albums roster, where it sits at No. 18, and it is once again in charge of the Top Alternative Albums ranking. The studio effort that helped introduce Eilish to a massive audience almost fell off both the Billboard 200 and Top Rock & Alternative Albums rankings last week, as it sat at Nos. 199 and 50 in second-to-last and last place just a few days ago. This time around, it leaps to No. 182 on the all-encompassing ranking of the most consumed sets in the country, and it grows by five spots on the Top Rock & Alternative Albums roster.

Consumption of Billie Eilish’s Music is Up – Mostly

Luminate reports that both Happier Than Ever and When We All Fall Asleep, Where Do We Go? gained in terms of total consumption from one frame to the next. Happier Than Evermoved 10,000 units last week, up 12.5% from the period before. When We All Fall Asleep, Where Do We Go? managed just under 9,200 equivalent units, a growth of almost 4%. While Hit Me Hard and Soft may be Eilish’s top performer, it actually sees its total number of units moved decline by a little more than 3%, though it still managed 23,300 equivalent copies in the U.S. in the most recent tracking period.